Frequently Asked Questions
About Me
Q: Tell me a little bit about yourself / Can you walk me through your background?
A: I'm a data-driven marketing strategist and creative with 9+ years of experience across B2B, SaaS, eCommerce, and media. I specialize in building brands from the ground up starting with GTM strategy, narrative design, and Ideal Customer Profiles (ICPs), all the way through to campaign execution and full-funnel optimization. I’ve worked with startups and enterprise clients alike, helping scale paid media, SEO, and lifecycle marketing while aligning marketing, sales, and product through smart systems. Most recently, I’ve led content-driven growth initiatives and built brand systems that not only look great but drive ROI.
Q: How would your manager describe you?
A: A former manager described me as hungry, intelligent, and humble, highlighting my preparedness, research capabilities, strong marketing background, and communication skills.
Q: What are you most proud of accomplishing in the past year?
A: Developing narrative designs and ideal customer personas for seven different companies within a short timeframe, which directly contributed to company growth.
Q: What skills or experiences proved most valuable in your development?
A: Three things: (1) The ability to turn data into decisions: using tools like GA4, HubSpot, and SQL to track attribution and inform strategy. (2) My brand development background: working across design, copy, and messaging gave me an edge in aligning creative with performance. (3) Navigating cross-functional alignment:  whether I’m working with sales, product, or creative teams, I know how to speak everyone’s language and bring people together to move fast and execute well.
Q: How would you describe your current position?
A: I’m currently in a marketing leadership role. I oversee brand strategy, growth campaigns, content, and team management. I also serve as a bridge between leadership and execution aligning GTM strategy with actual tactical implementation, whether through lifecycle campaigns, paid media, or lead gen funnels.
Career Aspirations
Q: What are you looking for in your next role?
A: I’m looking for a role where I can go deep on strategy while still staying close to execution ideally at a company that values thoughtful growth, storytelling, and experimentation. I’d love to continue leading cross-functional marketing initiatives with clear impact on pipeline, retention, and customer engagement. And culture-wise, I’m looking for collaborative, kind, fast-moving teams.
Skills & Experience
Q: Do you have any SQL/Python/data analytics experience?
A: Yes, I’ve used SQL for basic querying in tools like BigQuery and Redshift to segment audiences, track funnel drop-off, and analyze campaign data also I use Boolean language for research. While I’m not an engineer, I’m very comfortable pulling structured queries for dashboards and using tools like Power BI and Looker to visualize data and drive marketing decisions. I haven’t used Python extensively, but I’ve collaborated with teams who used it for automating data pipelines or web scraping.
Q: What experience do you have with production and running full events?
A: At the 2025 CFP Championship, I managed the Swag Shop activation for the Ohio State Football Players and Staff. This included handling everything from layout and signage to coordinating with CFP partners, vendors, and DJs. I ran all on-site operations including setup/teardown and managed giveaways and influencer appearances.
For the Atlanta Hawks, I've led in-arena retail activations during home games, producing social content to promote events, handling VIP experiences for artists and partners, and collaborating across departments to blend brand storytelling with venue logistics.
What MarTech tools do you have experience with?
A: I have experience with SQL, Google Forms, HubSpot, G4, WordPress, Webflow, ClickUp, Notion, Square, Google Docs, Adobe Creative Suite, Cision, Opus Clips, and ManyChat.
Q: Do you have market research experience?
A: I published a qualitative research study in college and prefer qualitative research in marketing due to its focus on understanding customer feelings. I use Google Forms to gather customer feedback, both after purchase and through website funnels, to improve products and services. I also believe in rewarding customers for their survey participation.
What type of budget levels are you comfortable with?
A: I have experience with budgets ranging from $500 to $1 million. I'm adept at being creative with smaller budgets and strategic with larger ones, and can provide examples of successful campaigns within different budget constraints.
Q: How do you approach retention marketing?
A: I emphasize adding value through understanding customer needs via surveys and providing informative content in newsletters. I also stress the importance of rewarding customers for their feedback.
Problem Solving & Projects
Q: Tell me about a time you had to solve a big problem or tackle a project.
A: A significant project was developing narrative designs and ideal customer personas at Rule 1 Ventures. I sat down with stakeholders to understand each company's story, the industry landscape, and unique value proposition. This initiative aligned product, data analytics, and marketing efforts and addressed inconsistent messaging issues. I also overcame the challenge of building trust with a new team by demonstrating knowledge and adopting a servant leadership approach.
Q: Can you give an example of bringing a new brand to market?
A: I launched "Fee Central," a platform for real estate compensation disclosure. I used an affiliate marketing program, starting regionally, building relationships with national brands like Keller Williams, and leveraging webinars, podcasts, and paid media to drive awareness and adoption while gathering user feedback for product improvement.
Q: How do you handle competing priorities in a fast-moving environment?
A: I take a proactive approach and get things done immediately, drawing on my experience as a two-sport athlete. I use project management tools like ClickUp and Notion to organize tasks, estimate timelines, and prioritize based on deadlines. Open communication is essential to manage expectations and negotiate priorities when necessary.
Q: How do you influence stakeholders to get buy-in on growth initiatives?
A: By combining storytelling with data. I frame initiatives around outcomes that matter to each stakeholder for product teams, that’s feature adoption; for sales, it’s MQL quality; for execs, it’s growth and ROI. I build simple dashboards or visuals to show early wins, test results, and projections, and I create a space for collaboration by involving teams early in the process. When people feel heard and see the "why," buy-in becomes natural.
Q: How do you communicate technical information to non-technical audiences?
A: I translate technical concepts into business outcomes and stories. Instead of saying “we increased CTR by 40% with retargeting,” I might say, “We brought back 4 out of 10 users who were about to walk away.” I use visuals, analogies, and tiered reporting quick snapshots for execs, deeper dives for technical folks. The key is empathy: knowing who you're talking to and why it matters to them.
Leadership & Team Management
Q: How do you mentor and develop your team's analytics skills?
A: I set weekly objectives ("how we win the week") for alignment, conduct regular one-on-ones for personalized mentoring, understand individual motivations (referencing Maslow's hierarchy), and foster open communication to address challenges and improve the team's output.
Strategy & Methodology
Q: How do you define implementing a go-to-market strategy?
A: I use the "crawl, walk, run" methodology, emphasizing the importance of understanding the target audience and the problem being solved before scaling efforts.
How would you approach increasing leads by 30-35% in six months?
A: I would start by asking clarifying questions about where they see the biggest growth opportunities (SEO, conferences, website design, etc.) to develop a targeted strategy.
Q: What's your approach to testing?
A: I take a process-oriented approach, focusing on inputs, tools, techniques, and outputs. For example, to increase subscribers for AJC using the Braves' popularity, I would analyze past data, identify audience interests, segment users, and run A/B tests on different content types to optimize for engagement and conversions.
Interview Process
Q: What would you need to be successful in a role?
A: I emphasize the need to learn quickly, understand current processes, and contribute as fast as possible. Collaboration and proactive ownership are essential. My expertise in marketing analytics and ability to take ownership would be assets.

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